Privacy Policy

Singapore Auto Showroom - Your Privacy Matters

Last Updated: January 2025

Welcome to our Privacy Policy. At Naqakia (UEN: 202095867123J), registered with the Accounting and Corporate Regulatory Authority (ACRA) of Singapore, we are committed to protecting your personal data and respecting your privacy rights. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy complies with the Singapore Personal Data Protection Act 2012 (PDPA), the European Union's General Data Protection Regulation (GDPR), and other applicable international privacy laws.

1. Information We Collect

We collect various types of information to provide and improve our services to you. The categories of data we collect include:

1.1 Personal Data

  • Contact Information: Name, email address, phone number, mailing address
  • Identification Data: Government-issued ID numbers (when required for vehicle purchase or financing)
  • Financial Information: Payment details, credit information (for financing purposes)
  • Vehicle Preferences: Make, model, budget, and specifications you're interested in
  • Communication Records: Messages sent through contact forms, emails, or phone conversations
  • Employment Information: Occupation and employer details (for financing applications)

1.2 Usage Data

  • Device Information: IP address, browser type and version, operating system
  • Browsing Data: Pages visited, time spent on pages, click patterns, search queries
  • Technical Data: Device identifiers, screen resolution, language preferences
  • Referral Information: Source of website visit (search engines, social media, direct)
  • Interaction Data: Features used, buttons clicked, forms submitted

1.3 Contact Form Data Collection

Important Notice: When you submit our contact forms, we collect the following information:

  • Name: To address you personally in our responses
  • Email Address: To send you replies and follow-up information
  • Phone Number: To contact you directly for urgent inquiries or detailed discussions
  • Message Content: Your specific inquiry, questions, or requests

Purpose: This data is collected solely for responding to your inquiries, providing customer support, and maintaining communication records.

Storage: Contact form submissions are stored in CSV (Comma-Separated Values) files on secure servers located in Singapore, protected by industry-standard encryption and access controls.

Compliance: Our contact form data collection and processing practices fully comply with the Singapore Personal Data Protection Act (PDPA).

1.4 Cookies and Tracking Data

We use cookies and similar tracking technologies to monitor activity on our website and store certain information. Cookies are small data files stored on your device.

2. How We Use Your Information

We process your personal data for specific, legitimate purposes with appropriate legal basis under GDPR and PDPA:

  • Service Provision (Contractual Necessity): To process vehicle inquiries, sales transactions, and provide customer support
  • Communication (Legitimate Interest): To respond to your inquiries, send confirmations, and provide updates about your requests
  • Marketing (Consent): To send promotional materials, special offers, and newsletters (only with your explicit consent)
  • Website Improvement (Legitimate Interest): To analyze usage patterns, improve user experience, and optimize website performance
  • Legal Compliance (Legal Obligation): To comply with Singapore laws, tax regulations, and financial reporting requirements
  • Fraud Prevention (Legitimate Interest): To detect, prevent, and address security issues and fraudulent activities
  • Business Analytics (Legitimate Interest): To understand customer preferences and improve our vehicle inventory and services

3. How We Share Your Information

We may share your personal data with third parties under specific circumstances:

3.1 Service Providers

We engage trusted third-party companies to perform functions on our behalf:

  • Payment Processors: To process secure transactions
  • Cloud Storage Providers: To store data securely
  • Analytics Services: To understand website usage
  • Email Service Providers: To send communications
  • Customer Relationship Management (CRM) Systems: To manage customer interactions

3.2 Financial Institutions

When you apply for vehicle financing, we share necessary information with banks and financial institutions to process your application.

3.3 Legal Requirements

We may disclose your information when required by law, court order, or governmental authority, or to protect our rights, property, or safety.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

Our website uses various tracking technologies to enhance user experience and analyze performance:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service collects:

  • Pages viewed and time spent on each page
  • Geographic location (country, city)
  • Device type and browser information
  • Traffic sources and referral paths

Data Processing: Google Analytics data is anonymized and aggregated. Google acts as a data processor under GDPR.

Google Ads Conversion Tracking and Remarketing

We use Google Ads to:

  • Conversion Tracking: Measure the effectiveness of our advertising campaigns by tracking actions like form submissions and phone calls
  • Remarketing: Show relevant ads to visitors who have previously visited our website as they browse other websites in the Google Display Network

Data Shared: Cookie IDs, device identifiers, and browsing behavior on our website.

Facebook Pixel

The Facebook Pixel is a tracking code that allows us to:

  • Measure the effectiveness of Facebook advertising campaigns
  • Build targeted audiences for future advertisements
  • Remarket to people who have taken specific actions on our website
  • Track conversions and optimize ad delivery

Data Shared: Page views, button clicks, form submissions, and other website interactions are shared with Meta Platforms, Inc.

How to Opt-Out of Tracking

  • Browser Settings: Configure your browser to refuse cookies or alert you when cookies are being sent
  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
  • Google Ads Settings: Visit Google Ads Settings to manage personalized advertising preferences
  • Facebook Ad Preferences: Adjust your Facebook ad preferences in your account settings
  • Network Advertising Initiative: Visit the NAI opt-out page to opt out of interest-based advertising
  • Global Privacy Control (GPC): Enable GPC in your browser (see Section 7)

5. Your Privacy Rights

Under GDPR, PDPA, and other applicable privacy laws, you have comprehensive rights regarding your personal data:

Right to Access

You have the right to request copies of your personal data. We may charge a reasonable fee for administrative costs.

Right to Correction

You have the right to request correction of any inaccurate or incomplete personal data we hold about you.

Right to Erasure

You have the right to request deletion of your personal data under certain conditions (Right to be Forgotten).

Right to Data Portability

You have the right to request transfer of your data to another organization or directly to you in a structured, commonly used format.

Right to Object

You have the right to object to our processing of your personal data for direct marketing or legitimate interests.

Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw that consent at any time without affecting prior processing.

Right to Restriction

You have the right to request restriction of processing of your personal data under certain circumstances.

Right to Non-Discrimination

You will not receive discriminatory treatment for exercising any of your privacy rights.

How to Exercise Your Rights: To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days as required by law.

6. Platform-Specific Disclosures

We use various third-party platforms for advertising and analytics. Here's how your data is shared:

6.1 Google Services (Google Analytics, Google Ads)